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Posts by Mike Burgiss

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As Chief Marketing Officer, Mike leads the strategic direction and execution of the Polly brand. He has more than two decades of management and marketing experience in technology and automotive. Prior to Polly, he held executive positions at Cox Automotive, and Accenture. As a pioneer of Digital Retailing, Mike founded and led MakeMyDeal and went on to lead Cox Automotive's Digital Retailing businesses across AutoTrader, Kelley Blue Book, DealerTrack, and Dealer.com.
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Auto Insurance: Deal Killer or Deal Maker? How integrating insurance into car sales boosts revenue, loyalty and satisfaction with customers at dealerships. Everyone was talking about how insurance...
April 3, 2025 Read More
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Auto Insurance: Deal-Killer or Dealmaker? Everyone talked about how insurance rates impacted auto sales in 2024. It’s true that rates have risen to unprecedented levels. What’s also true is auto...
March 18, 2025 Read More
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The End of Car Ownership? Micro leases? Vehicle subscriptions? Are they taking over vehicle ownership? According to Boston Consulting Group subscriptions are on the rise.
October 18, 2023 Read More
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