A big topic in the 2024 auto market was vehicle affordability. That takes into account sticker price, interest rates, and insurance costs. Most dealerships see the issue is continuing into 2025 as the average new vehicle monthly payment is $734 and the average new vehicle cost is over $44,000.
Polly’s 2025 Embedded auto insurance study set out to see how dealerships can work insurance into their sales process to put consumers at ease over the total cost of vehicle ownership.
Listen to Automotive News Daily Drive Podcast to hear Polly’s CMO, Mike Burgiss speak about the trends of this year’s study.