In a news release, Polly said the new technology offers a faster workflow and expanded carrier partnerships, allowing franchise and independent dealers to give car buyers instant online insurance quotes day or night, find coverage for hard-to-insure dealership customers and get paid for each qualified lead.
“The Polly Professional Insurance Platform represents a pivotal step forward in our mission to empower dealerships with the tools they need to profit more in today’s competitive market,” CEO Rick Gibbs said. “Our cutting-edge technology and unparalleled carrier partnerships ensure that dealerships can unlock new revenue streams while enhancing the car-buying experience for their customers.”
The company said integrating its platform into their workflow can boost dealerships’ F&I revenue, citing data from Polly’s latest quarterly report showing F&I gross per vehicle sale for dealerships offering insurance quotes was $354 (18%) higher than those that didn’t.
Polly also noted its recent consumer study found 56% of respondents said they would purchase additional F&I products if they saved $75 or more per month on insurance, which the company said shows how insurance can help dealerships close more deals and maximize revenue.
Polly said the new platform is the only in-dealership marketplace with direct products from Progressive, in addition to more than 40 insurance companies though the Polly Agency. It also provides a two times faster buy online workflow, live agents when customers use Quick Quote, insurance availability outside business hours, referral dollars to dealerships for each carrier qualified lead, real-time performance analytics to inform data-driven decisions and optimize dealership operations, a dedicated performance manager to integrate the Polly platform into existing dealership processes and drive profitability, and quotes for more than 98% of customers, regardless of their driving history.
Article originally published on Auto Remarketing