72% of recent car buyers would like an opportunity to get auto insurance at the dealership.

Is that surprising? It shouldn't be. Consumers are looking for an easy, all-inclusive buying experience.

What else are consumers thinking about? 

• 86% of respondents said total cost of ownership was important when selecting a new car, not just the price of the car itself. 

• 64% of recent car buyers agree they consider the price of car insurance when buying a car.

• 64% of Millennials said they would be likely to purchase insurance from a digital auto insurance platform inside the dealership.