How to Get the Most out of NADA 2019: Part 1 - Digital Marketing

NADA 2019, taking place January 24th-27th in San Francisco, CA, promises to be an exciting show this year as some of digital marketing’s top experts take the spotlight to share their extensive knowledge. Whether it be digital advertising or social media, digital marketing technology continues to transform the automotive industry. Here are a few booths and sessions you shouldn’t miss:

The NADA Social Connection Zone

Also referred to as “SCZ”, this booth is sponsored by the show and acts as a hub for show attendees to solicit free advice on their top digital marketing curiosities and questions. NADA-selected topic experts will consult on social media, digital marketing technology, mobile apps, analytics, and more.

Disrupting Your Market with Google, Facebook and Twitter

This NADA 2019 Super Session features digital automotive industry giants Peter Leto from Google, Jessica Roberts from Facebook, and Gregory Garber from Twitter. Hear about what’s now, what’s new, and how to use these social platforms to push your dealership into the future of automotive.

Digital Marketing and Web Development for a Mobile Market

If you are employing a successful digital marketing strategy, chances are you are directing a significant amount of traffic to your website every month. And a large percentage of that traffic is coming from a mobile device.  This roundtable, peer-to-peer discussion promises to be well worth the time if you want to keep your dealership relevant in the mobile age of marketing.

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Keep reading about how to get the most out of NADA 2019:

Part 1 - Digital Marketing

Part 2 - F&I

Part 3 - Dealership Recruitment

Part 4 - Auto Insurance

Part 5 - Digital Retailing